THE GUIDE

Little Singer Building

Designed in 1903 by architect Ernest Flagg, it was built to house the headquarters of the Singer Manufacturing Company, a famous manufacturer of sewing machines. The twelve-storey building has a cast iron facade, decorated with terracotta panels and large windows, and has an elle structure. In fact, it overlooks both Broadway and Prince St. where, among other things, on this last facade you can still see the sign of the company.
Ernest Flagg also designed the tower of the company that was located between Broadway and Liberty St., which was the tallest skyscraper in the world for 18 months (186.5 m.), in 1968 set a new record as the tallest building ever demolished.

References

Kenneth T. Jackson, Lisa Keller, Nancy Flood. The Encyclopedia of New York City: Second Edition. Yale University Press, 2010. pp. 1185-1186
The Little Singer Building (ISMACS International)